I saw this today while I was coming down the escalators in Water Tower. I literally had to stop in front of it and process the magnitude of this sign, which proved to be a bad idea since it was situated right in front of the escalators. But reason left the building five minutes ago. This is big. Bendel big.
"We tell ourselves stories in order to live... We interpret what we see, select the most workable of the multiple choices. We live entirely, especially if we are writers, by the imposition of a narrative line upon disparate images, by the "ideas" with which we have learned to freeze the shifting phantasmagoria which is our actual experience."
(dearestherhan at gmail dot com)